I led performance-driven digital campaigns promoting the New York Times + Republica bundled digital paywall subscription using Google Ads and Meta Ads.
Over a 4-month campaign period, the campaigns generated 2,500+ paid subscriptions, achieving a 4.2x return on ad spend (ROAS) while efficiently scaling acquisition.
Through precise audience targeting, high-converting ad creatives, and continuous A/B testing, the campaigns consistently improved performance while expanding reach. The bundled offer was positioned as a premium combination of global journalism from The New York Times and trusted local reporting from Republica, helping drive subscription growth and increase adoption among digital readers across Nepal.
